Why is SEO Important for Your Business?

Now Days more customers rely on the internet to find the best services and products that they’re looking for, your websites play an important role for your sales funnel, so if you want your grow your business to be as successful then properly optimizing your website is an absolute important task for you and we are happy to help you.

Websites with higher search engine ranking get much more traffic offense seen and visited than those that show up at the rare side of the webpage or that appear On anywhere other than first page search results. On Google, those websites that show up on the first page receive almost 91% of traffic, and sites that have a first ranking receives almost 30% of users traffic, while sites on second or third position only receive about 20% to 25% of users' attention.

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Why Local SEO is Important ?

Google is more and more looking to satisfy local queries for users. After analyzing searches behavior of users, Google find out that people finding certain types of businesses need search results from their local area because of that Google’s local search algorithm includes a proximity factor, which says that Google use your location from your account when you search for a local keyword like seo company in Kanpur or seo agency. This happens even when the user search doesn’t include "near me” or any city name in their search.

Google, Yahoo, and Bing Like search engines prefer local businesses and websites first in search result rather than a business that works on an India level or international level because they know that local business serves better and faster than others with our help you can Grow your Website's organic Traffic within the search results and generate leads, inquiries and increase sales through our SEO Experts in Kanpur. We love SEO and we are very efficient at it. we has been supporting ambitious online brands of Kanpur with their organic visibility.

What Is Search Engine Optimization (SEO)?

SEO means the process of optimizing your website to increase its visibility when any person searches for products or services related to your business on search engines like Google, Yahoo, and Bing.
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Strategy and Planning of Doing SEO in Imaginative Explorer

We start with a clear plan and strategy. You will work with our SEO Experts to build out a very clear Search Engine Optimization roadmap for your website's and business that focused on precisely what you want for your business growth.

SEO Technicalities

The Technicality of SEO includes indexing, crawling, rendering of web pages, and the planning designing of the technical, functional and visual components of a website. Technically Search Engine Optimization is the process of ensuring that a website meets the requirements of modern search engine crawlers with the goal of improved rankings on search results for a specific keyword.

Importance of On-page SEO for Local Business in Kanpur.

With on-page SEO, we have several different ranking factors to get more traffic on your website. We have to optimize all these factors. In Imaginative Explorer, we take time to optimize each of these factors to improve your click-through rate (CTR) in search results and make your website more competitive for search engines.

seo in Kanpur | Imaginative Explorer

As the Google algorithm for search gets more advanced, keyword-focused on-page SEO factors will be a more crucial factor. When on-page SEO is done properly, on-site or on-page SEO enables search engines to understand webpages content in order to rank on search engine result the most relevant webpages URL for specific queries.

On-page optimization factors are

  • URL structure
  • Title tag
  • Canonization
  • Schema Markup
  • Graphics
  • Mobile-friendliness
  • Meta description
  • Keywords
  • Webpage Speed
  • Internal linking
  • File sizes
  • Call-to-Action
  • Structural text elements
URL structure In SEO | seo in kanpur

URL structure In SEO

A well-written URL provides an easy-to-understand sign for both humans and search engines about the destination webpage. In search engines ranking URLs plays an important role in determining a particular page or resource is relevant for the search result or not. While search engines give weight to the authority of the overall domain itself, the keyword used in a URL is a major ranking factor in SEO. well-crafted URLs can be placed directly to webpage text as their own anchor text when copied and pasted as links in social media networks, blogs, forums, or other online platforms.

TITLE TAG SEO | seo in kanpur

Title tags

Title tags let searchers know what information will be present when they click on this Webpage. Your title plays a crucial role for your SEO when you optimize your web pages with the right keywords. Adding relevant and desired keywords in the title you want to rank for is great for SEO. your main keyword must be well-written within the first five words every web page ranks at the top after the first organic result and SERP results. Web PageTitle tags should be no more than 50-60 characters in length. Search engines have not clearly said that title tags should be this length but if your title has more than 60 characters, there is a good chance is that is your title is cut off in the middle.

Canonical tag | seo in kanpur

Canonical tag

A canonical tag is placed in the header area of a website's source code for telling search engines crawlers that a particular URL is the main copy of a page. When most search engines come across more than one page with very identical content they choose just one of the pages to index, effectively neglecting the others. Which duplicate page URL they decide to keep could be based on a number of factors including whichever one was first crawled.
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Schema Markup for seo | seo in kanpur

Schema Markup

Schema markup helps the search engines return more informative results for users is when Schema markup code placed on the header tag of your web pages. Schema markup helps your website perform better for all types of content. Web Pages that use schema markup rank better in the search results than the websites without schema markup. However, according to recent research, less than one-third of websites use schema markup but on the ohter hand, one-third of Google’s search results include rich snippets, which include schema markup.

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